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New Gold Standard Denim

San Francisco and denim have a long, celebrated history. Once the Benny Gold brand started gaining momentum and we felt ready to expand our offerings, denim was the next logical step for us and our Gold Standard denim was born. Over the years we have continued to refine the fit, washes and add subtle details. Proudly made in the U.S. with White Cone Denim.

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    Ask Benny

    Q. JASON: So, is it "work" or "work's" for jerks?
    A. Benny: It should be work's but we leave out the apostrophe sometimes to keep the design clean. Design leniency at it's best!
    Q. STU: I really want to work for the Benny Gold brand. Are you hiring?
    A. Benny: Thank you! Everyone that is involved in the brand is based on solid friendships. If you really want to work with us you should come by our SF store and become friends with us. Were looking forward to meeting you!
    Q. ALEX: What's your design process?
    A. Benny: I believe in the importance of sketching and concepting. I sketch for days before I even touch a computer. A solid concept should be the foundation for any successful design. Sketching out your ideas thoroughly will help you get your concept dialled.
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