It’s been a few hectic months for us with our SF store remodel, finalizing production and shipping out our current season. We could not have done it without our great staff that worked really hard to make it happen! It’s definitely a blessing to be able to work among friends all helping to make what we are doing the best it can be! Thank you guys!

We all needed a night out as a team now that the dust has settled and our current season is on the shelves of all our great retailers. We knocked off work a bit early for a night of dinner, drinks and bowling at the opened Mission Bowling. Thank you guys for all the hard work it’s a pleasure working with you!

Photos: Jason Yim

A huge shout out and congratulations to Heroki for taking 3rd place this weekend at Elements Make It Count contest in Ft. Collins, CO. Thanks for the support!

You can see more photos on Blasklist site here.

This is the first time in over 3 years that we offered a selvage option to our popular Gold Standard Denim! The catch is that they are limited to only 50 pairs!

Visit our online store to get yourself a pair before they are gone. Our selvage denim is ONLY available in our store and nowhere else. Sizes are already selling out!

Totally unique with a thick blue leather label and selvage line.

We ship worldwide and domestic orders $100 or over always get free shipping!

We also released a set of exclusive Cloud Paisley Bandanas in our shop to go with our denim. Available in teal and burgundy. Not saying that you need to put the bandanna in your back pocket, but it’s not a bad look.

I spent a week in Hawaii to celebrate one of my best friends birthday. It’s really nice to get away with the family to think about life, the brand and everything. I came back refreshed and ready to push even harder to make the Benny Gold brand the best it possibly can be!

Just a few miles from our Lahaina hotel was one of the best skate parks that I have ever seen. I was there, with my friend Hersk, first thing every morning for dawn patrol.

Till next time Hawaii!

Shout Out to Young Scooter for rocking our Par Avion hat in his new video with Gucci Mane! The song is called work but we all know that Works For Jerks!

Free Young Scooter!

Our longtime friend Mackey is a familiar face around our blog. He first started to come to SF when I was still working and shipping the brand out of my apartment. He was there when we opened our first shop and then helped us move into our larger 16th street location. It’s awesome to watch your friends grow and become successful! Since meeting Mackey he has done some amazing design work like the rebrand for Instagram. Yes, you read that correct – he designed the new Instagram logo.

He has also recently opened up a amazing boutique / coffee shop in the historic Baker neighborhood of Denver, Colorado called Steadbrook. His lifestyle shop is beautifully executed and we are proud to have our brand offered through them. We are proud of you Mackey!

Stop by the newly opened store 46 S. Broadway Denver, CO and let them know we said hello!

Our friend and talented photographer Danny Steezy enlisted the help of everyone’s favorite sisters, the Jaro’s to showcase our new collection. Here is a preview of the shoot with Dawn and Justene Jaro. Thank you Danny – I am really looking forward to seeing how the rest of the shoot turned out. It looks like everyone was having a lot of fun!

Our Spitfire Wheel collab never looked so good.

Hunting Club Cruiser boards got between the sisters.

Our new season is now available in our online shop here.

Our new season is finally up in our online shop and your orders have been flooding in – Thank you! We have been busy shipping the orders out as fast as we can, but still making the time to have some fun around the warehouse.

The Yacht Club Series has been a huge hit with everyone helping out.

A break from shipping to play some ball in the streets.

Brian swears he has hops in our new Fog Camo socks.

The added details in our collections is what always makes it for me. This new season has a ton of really cool features like corduroy, linen, felt labels, custom printed patterns and unique design applications. Here is a small look at the details that you might have missed when looking at our brands offerings. To see the rest of the season visit our online store here.