Crailtap posted up a mini top 5 with friend and great photographer Joe Brook. It’s always great to see your friends out there! We were fortunate enough to get Joe’s photography to grace one of our shirts this season. His shirt embodies the “Hold Fast to Youth” attitude of the Benny Gold brand perfectly! To pick up one of Joe’s “Youth” shirts head to our online store here.

thanks again for lending your hand for a shirt this season! Nice hat also!

The last couple weeks been busy to say the least. It’s always like this right before a new season drops. My days have been spent making sure production is moving along and we can meet our ship dates. Here is a sneak peak at some of the t-shirt offering that will be releasing with our fall collection. I’ll post more as the rest comes in. I am looking forward to getting this stuff out to the stores!

The Support we receive has been amazing and I feel very fortunate. Since our retail store / design studio opened in SF we have been getting a lot of visitors. Here are a few highlights from the past month.

Jeff Carvalho of Highsnobiety.com came by with his homegirl Nicole. It’s always a pleasure to see Jeff. He’s one of those guys that you wish you lived closer to. Bonus fact: Did you know that I designed the Highsnobiety logo?

First stop in the USA for London based designer and brand Suffoca was SF. They came through our store and we had great talks about design and business. It was a pleasure to meet you! I hope we run into each other again soon! Enjoy the rest of your trip.

In between visitors, skating and work we also get some customers. Some even have our paper plane icon tattooed on them – so amazing!

A long way from home our friends from Japan stopped by to catch up. They run Heshdawgz and Beams in Tokyo. Our brand is carried in Heshdawgz and the owner CB and I have been long time friends through skating in SF before he moved back to Tokyo to open his skate shop.

Another week passes and we are getting closer to our fall delivery. Here is a a preview of some of the embroidery details that we have in store for you. You have to guess on their application and where they end up.

We are making room for all the fall product so the last of our spring / summer collection is on sale for a limited time in our SF retail store and online shop. Take advantage of the sale because once it’s over the spring / summer goods will be gone forever.

As our line grows so does our retail space. We had a remodeling this week in our SF store. Come by and check it out. Form3 did a great job as usual! If you look around on their blog there is a sneak peak of a cut & sew jacket that is slated for a fall release.

Our first in-store sale is still going on. We finally got the window decoration up. I really like how it looks and I think I need to design something more permanent for the window. What do you think? Nobody really looks up to notice the store signage.

The sale is also in our online shop so this is what UPS is dealing with daily. We are getting your orders out as fast as they come in. Here Gabriel passes the daily shipments off to Jose. (We got to know the UPS drivers really well).

Thank you for all your support. The sale runs till the end of the month to make room for the new season.

The best thing about opening a physical retail spot is the connection I have been building with the customers. It’s been amazing. I will do my best to highlight some of the customers on our site now and then.

Long came through the shop with his entire family decked out in Benny Gold gear. It’s a good look I must say – ha!

Vincent sent a pic of his newest tattoo! It’s amazing to know that our icon means something to people.

Keeping it youthful and moving forward!

Another whirlwind trip to Vegas is over for the magic tradeshow. My head is still spinning from all the meetings and possibilities!

It’s always good to linkup with our Vegas account KNYEW. For all your Benny Gold needs check them out!

Sherry from Lula Apparel has been handling our distro through Asia for awhile now. This was the first time we ever meet face to face. Tradeshows are good to put faces to names and emails.

I stopped by to say whats up to my good friends at The Hundreds and they snapped this pic of me wearing an upcoming cut & sew piece.

I’m tired from the trip and it’s good to be home. Till next time Vegas!

We are making room for the new fall collection! All clothing is 30% off in-store and online!

Come visit our SF retail store: 3171 21st Street (between Mission and Capp). If you can’t make it to SF, don’t worry.. we got you! The sale is also in our online shop. Supplies are extremly limited and once it’s gone it’s gone for good. No reprints ever!

Fall is almost here and the leaves will begin to change color soon. As the leaves change color so do our seasonal accessories. Our popular leather card holder got a new color for the fall season. Available soon with the rest of our fall line.