Elias is back with another episode of Feeding The Streets. This time he is wearing our seasons Workers Union t-shirt that you can pick up in our online shop here.

Have a good weekend and no Elias they are not too big.

New to our Dealers in Gold list is The Pines in Greensboro, NC. Their shop is a beautiful boutique / gallery constructed out of 500 sq feet of North Carolina state tree (the pine tree). We are really happy to be partnering with them to bring the Benny Gold brand to a part of the country that has yet to see it.

Their store buildout is amazingly simple yet sophisticated. We strive for the same aesthetic with our own store and product. Please stop by The Pines: 241 e. Mkt. St. Greensboro, NC and show them some love. They are definitely doing things right!

The BG Brand is growing and we are getting out there. We couldn’t have done it without the support of the customers and the stores – thank you!

Come down to 111 Minna this Saturday to help celebrate the unveiling of The Mission Map. It’s a one of a kind hand drawn map of the Mission by Mike Giant. The map highlights and promotes local businesses like ours – Benny gold, Four Barrel Coffee, Self Edge, PPC, Anthony Cookies and many more that make this neighborhood great.

Georgia Rew of the Pretty Pretty Collective, Mike Giant (artist) of Rebel 8 and Benny Gold plus other Mission business owners will be discussing the value of promoting our community and small business through the map and Agency Charlie will be there to present 10-15 short films made about local businesses .

Here are a few examples of the short films – see you there to get a locals perspective on our neighborhood!

These past few weeks I have been running around trying to get our new cut&sew produced on time. It’s a lot of work – so much goes into every shirt and they are hand made right here in San Francisco.

You can keep up with the entire process of running your own brand and the daily insanity of getting things produced on our Instagram and Twitter accounts.

It all starts with an idea and a sell sheet that goes out to all the official Dealers in Gold.

Production numbers get counted and fabric is ordered. This is what it looks like getting cut into our custom shirt patterns.

All the pieces that make a shirt are organized and ready for sewing.

See you on the other side..

Don’t forget the trims. Nothing generic here.

Today is my friend Giovanni Reda’s birthday. Happy Birthday brother! Thanks again for lending you hand for this season photo shirt. It’s one of the best yet! I wear it non stop as a reminder that you don’t have to lose sight of your youth as you get older.

In honor of Reda’s birthday get his “This Charming Man” shirt at 15% using the code “reda” when you checkout in our online store.

A huge congratulations goes out to The Doused Shop in Salt Lake City, UT on their store grand opening! Congrats guys – The store looks amazing!

We are honored to be a part of your store and excited to continue building with you for many more years to come! This is the first time that Salt Lake City is seeing exclusive brands like ours, Crooks & Castles, Good Wood, 9five and many more.

If you live in the area or just visiting UT please stop by and checkout the premier Streetwear/Lifestyle boutique at 353 W 200 S suite 101, Salt Lake City, UT 84101

Scout Mob caught up with me in our SF retail store to talk about turning you passion into a business. Check out the feature here.

Our paper plane icon has grown to mean different things to a lot of people. It has been immortalized in peoples skin as a constant reminder to what it means to them. This tattoo comes from Joe in Miami. The asian characters translates into ambition and he uses it as a reminder to keep pushing forward – stay gold!

Go panning for gold with the re-release of our collaboration with Roughneck Hardware. This is your last time to get this design. All t-shirts come with a limited set of skateboard hardware and stickers. Now available in our online shop. We ship worldwide.

This year is starting to shape up really nice already. We have a few collab projects in the works with brands that I personally admire. I am looking forward to releasing the pieces as the year unfolds. Till then here is the first look at some sketches from the projects. Can you guess what brands they are with?