The support behind a brand is what makes a great brand. FSB Skateboarding in Fairfield California has been holding us down and carrying the Benny Gold line for awhile. Their teammate and personal friend of ours – Jason white has also been showing us nothing but love. Check out the newest video below from both of them. We are proud to be a part of what they have going on.

This Friday at noon, come by for the release of our SF-made flannel shirts. See you then!

Some of our gear showed up in North West Londons Eurogangs Skrilla Kid Villain video featuring Norway Rapper Bankmenn. They hooked up for this international Rap Banger “Back to the Money remix”.

Thank you for all the love half way across the world!

Being that I’ve made a career and a name for myself as a logo designer, it’s ironic to have a logo that is constantly adapting with the brand. The identity of the Benny Gold brand is less about the actual mark itself — its about the symbolism and how that message resinates with our customers.

I enjoy exploring the paper plane icon and working it into the details of our products and designs. Exploration and discovery are intrinsic to youth. I hope that you enjoy finding it as much as I do hiding it.

In life and design I never want to get complacent and stop progressing. Having an ever evolving logo and brand keeps a constant challenge to myself to continue to grow.


Here are a few examples of our ever changing logo hidden in familiar symbolism.

In nordic snowflakes:

As a classic boy scout insignia

Masked in mystery of the occult

Sent to school in familiar athletic motifs

Serving our country patriotically

Keep Pushing… wait till you see how it evolves next season!

I love all aspects of the culture behind independent street wear or whatever you choose to call it. We are all combining our passions together with fashion and presenting our own spin on things. For the Benny Gold brand it is a little bit of fashion mixed with skateboarding, a heavy dose of graphic design and the ideal of holding fast to our youth.

The amazing boutiques that support the brand and help shape the scene have their own take on the culture as well. Backside in Echo Park and Burbank California have been offering a great selection of music and fashion since they opened their doors in 1994. Other then handpicking the best street wear brands they carry such as Mishka, The Hundreds, Huf, Rebel 8 and Benny Gold the also stock a wide range of record labels like Delicious and Stonesthrow. Their stores are a great mix of music, fashion and art.

I am proud to have them offer our brand! If you find yourself around either of their stores please stop by and check them out.

Located: 139 North San Fernando Blvd Burbank, California 91502 & 1814 West Sunset Blvd Los Angeles, California 90026

Photo from Fat Buddah Store / Hat – Scout Troop 16 available in our online shop.

Most of the industry is off to Vegas for the trade show. I decided to stay behind this time and get some work done. The brand has been growing so fast that I find myself extremely busy lately that it’s hard to get away. It’s good problems to have and it definitely beats working for someone else.

Our new season needs to get into production asap, so I am making sure that all the designs are perfect. I like to print them out at full size to make sure there are no surprises in design, size and placement. He who leaves nothing to chance will do few things poorly.

Elias is back with another episode of Feeding The Streets. This time he is wearing our seasons Workers Union t-shirt that you can pick up in our online shop here.

Have a good weekend and no Elias they are not too big.

New to our Dealers in Gold list is The Pines in Greensboro, NC. Their shop is a beautiful boutique / gallery constructed out of 500 sq feet of North Carolina state tree (the pine tree). We are really happy to be partnering with them to bring the Benny Gold brand to a part of the country that has yet to see it.

Their store buildout is amazingly simple yet sophisticated. We strive for the same aesthetic with our own store and product. Please stop by The Pines: 241 e. Mkt. St. Greensboro, NC and show them some love. They are definitely doing things right!

The BG Brand is growing and we are getting out there. We couldn’t have done it without the support of the customers and the stores – thank you!

Come down to 111 Minna this Saturday to help celebrate the unveiling of The Mission Map. It’s a one of a kind hand drawn map of the Mission by Mike Giant. The map highlights and promotes local businesses like ours – Benny gold, Four Barrel Coffee, Self Edge, PPC, Anthony Cookies and many more that make this neighborhood great.

Georgia Rew of the Pretty Pretty Collective, Mike Giant (artist) of Rebel 8 and Benny Gold plus other Mission business owners will be discussing the value of promoting our community and small business through the map and Agency Charlie will be there to present 10-15 short films made about local businesses .

Here are a few examples of the short films – see you there to get a locals perspective on our neighborhood!