here is a lot that goes into getting a new season out on the shelves. One of the most important, tedious and rarely talked about stages is photographing all the new product. We pride ourselves on doing everything on our own – a true DIY operation. We don’t outsource sales, shipping, warehousing, design or anything else. Everything is handled right here in San Francisco! The brands product photography is also dealt with the same way. Our in-house photo studio is up and running and we hustling to get the new season out to your local shop, our retail store and online. See you on the other side soon!
You know that calm moment before all hell breaks loose? We are in that moment right now around our office. During that moment there is an unspoken feeling of nervousness because you know something is about happen, you are just not sure when. We are patiently waiting for the last of our product to arrive before we ship out our new season to all our store accounts around the world. The warehouse is prepped with empty boxes awaiting new product, promo materials for the stores are neatly pilled up, hat samples are being photographed for our online shop and it’s relatively quiet.. for now.
Wish us luck as we continue to get everything ready. You can expect our new season at your local shop really soon!
Custom patterns have always been a huge part of the Benny Gold brand. I am proud to say that the ones in our upcoming collection are some of our best yet. Here is a sneak peek of the sample fabric before it gets cut and sewn.
We updated our online site with new product images of the latest addition to our JanSport X Pendleton collaboration. There was some left over Pendleton fabric from the original collection that we decided to use it on JanSports iconic Right Pack. The production run on these Pendleton Right Packs are very limited and going fast. Visit our online store here to get one for yourself before they are gone.
This has been our busiest end of season sale yet. We have been non-stop shipping online orders and barely made a dent in the queue. If you already have placed an order online it will be shipped out soon and I apologize for the delay. If you have yet to take advantage of our sale – what are you waiting for? Visit our SF boutique or online store here.
A huge congrats to Oakland high school student Akintunde Ahmad for getting accepted to every Ivy League school out there! Not only is Akintunde smart he also has good taste in hats. Honestly though we are all really proud of you and appreciate the support!
We teamed up JanSport and legendary Pendleton Woolen Mills on this new limited edition Right Pack. Featuring a front Pendleton wool pocket using the custom fabric that we designed and full grain leather bottom with leather trims, the pack also includes an upgraded padded laptop sleeve in the main compartment. The limited edition Right backpack is now available at the Benny Gold flagship store in San Francisco and online here.
I recently shared my design responsibilities for the Benny Gold brand with talented graphic designer David Smith. He moved to SF from Southern California to join our team. Cx.City recently caught up with David for their ongoing Creative Minds, Creative Spaces Series to talk about his new position, move to sf and his approach to design.
Read the feature here to learn a little more about David. We are really happy to have him part of our team!
One of the things that we kept pushing to the back burner is a new website. As the brand started to grow we got busier and busier. Our website became an after thought because we had to focus on creating new products and keeping up with the demand. After we released a new season we would start thinking about a new site and then get sidetracked with other projects. Believe me — I am just as tired of looking at our current site as much as you are.
Our current site is dated to say the least and I am excited to let you know that all that is going to change really soon! We have been working with a really talented design studio in the UK called Superrb. Here is a little visit to their Hayling Island offices. Everyone meet the Superrb team and look for a new site from us soon!
A huge lesson I’ve learned as a business owner is that, no matter how hard you try—so much of it is out of your control. No matter how far you plan ahead, mishaps will happen along the way — such is life. What makes you a successful business owner is your ability to manage and recover from those mishaps. As you probably already know, due to a fire a few doors down from our warehouse / office, we were forced to relocate. This unfortunate incident has been a major setback, but we haven’t let it cripple us. We picked ourselves up, dusted the dirt off and pushed forward, because quitting is never an option. We are finally almost back on our feet after moving an entire warehouse and office overnight. Here are some pictures of the progress we’ve made on our new home. What doesn’t kill you makes you stronger — the #bghangar lives on!