Being that I’ve made a career and a name for myself as a logo designer, it’s ironic to have a logo that is constantly adapting with the brand. The identity of the Benny Gold brand is less about the actual mark itself — its about the symbolism and how that message resinates with our customers.
I enjoy exploring the paper plane icon and working it into the details of our products and designs. Exploration and discovery are intrinsic to youth. I hope that you enjoy finding it as much as I do hiding it.
In life and design I never want to get complacent and stop progressing. Having an ever evolving logo and brand keeps a constant challenge to myself to continue to grow.
Here are a few examples of our ever changing logo hidden in familiar symbolism.
In nordic snowflakes:

As a classic boy scout insignia

Masked in mystery of the occult

Sent to school in familiar athletic motifs

Serving our country patriotically

Keep Pushing… wait till you see how it evolves next season!