New Gold Standard Denim

San Francisco and denim have a long, celebrated history. Once the Benny Gold brand started gaining momentum and we felt ready to expand our offerings, denim was the next logical step for us and our Gold Standard denim was born. Over the years we have continued to refine the fit, washes and add subtle details. Proudly made in the U.S. with White Cone Denim.

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Spring / Summer 16 Editorial

Hard work has always been a corner stone of American values. You worked hard and then you played hard. But as a society we are losing our grip on work-life balance. Technology allows us to work from anywhere at anytime and in turn we are expected to do so. It’s time we took a step back and asked ourselves why. Is all this work really making things better? In the end, does anyone ever regret not working harder? Work’s for Jerks and life moves fast, get out there and enjoy it.

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Summer 2016 Collection

Our summer 2016 collection is now available In-Store and Online.

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feel the bern

Polls close in the New York primary at 9 p.m. EST. Let's go Bernie!

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Spring Paper Plane Collection

Take a close look at our paper plane series and you will find our iconic mark embroidered throughout the collection, using hand picked fabrics inspired by the season.

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Teen Witch Guest Artist Photo Tee

The world of graffiti is almost as fickle as the world of fashion. If you don’t pay close attention to its emerging stars, everything you know about the graffiti world could be completely outdated. To keep track of it all requires an almost daily update. I used to have the patience for it, but I drifted away from the scene and lost touch...

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The Mystery Ends Friday

Our Mystery Boxes are coming to an end this Friday! This is your last chance! Pick your box in our online shop here. Let us know what size you wear and we will send you a mixture of tees, hats, button-up shirts and who knows what else. Post your goods on Instagram @bennygold with...

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What's In The F* Box?

What's in the box? Mystery Boxes available now for a limited time at in our online store here.

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Mystery Boxes

Mystery Boxes are back! We are offering them exclusively online for a limited time at bennygold.com! CLICK HERE to snag one for yourself or a friend before they’re gone — you won’t be disappointed! You choose the size of your Mystery Box ranging from $50 - $500, let us know what size...

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Off The Clock 1st Fridays

We're bringing back our popular beer Friday's! Come live "off the clock" with us this Friday (Apr. 1st) from 6-9. There will be free beer from our friends over at Miller High Life. Benny Gold 3169 16th Street San Francisco, Ca.

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