our summer collection is now in-store

Summer is finally here.. Come by our SF flagship store today to check out the second drop of our Bartlett Collection. Summer Collection is only available in-store. Web release to follow - Stay tuned! Benny Gold 3169 16th street San Francisco, Ca. 94103

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always on vacation

Most of us think as vacation as some place you go or the time off you have from work. To us vacation is a state of mind and can start anywhere! Grab our tropics pack, go for a walk and relax! Your vacation starts now no matter where you are!

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summer lookbook video

Memorial Day marked the beginning of summer. Enjoy those long sunny days and warm nights with your friends, free of responsibility and full of possibility! The looks in the video are all part of our Summer Collection, available in our online store here.

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Mystery Boxes

We are offering Mystery Boxes online only at bennygold.com for a very limited time! Click here to pick up a box before they are gone. You will not be disappointed! You choose the size of your Mystery Box $50 - $500, let us know what size shirt / hat you wear and we will send you a mixture of...

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potrero collection lookbook by hypebeast

Benny Gold spring "Potrero" lookbook photographed by HYPEBEAST featuring our spring 2015 appareal collection. With spring well underway, Benny Gold returns with a collection that celebrates the season, as well as the wealth of possibilities provided by good weather and longer days. The brand’s...

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spring headwear collection

With the Benny Gold Spring 2015 Potrero Collection going strong, we are proud to present a closer look at our headwear pieces from the season. The complete Benny Gold Spring Potrero Collection is now available at our SF flagship location, authorized stockists, and in our online shop here.

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Instagram Vacation Contest

Share your best vacation photos with the hashtag #bgtropics on Instagram for a chance to win this vacation pack from Benny Gold. You must be following @bennygold account to win. Good luck – We will be picking a winner next week!

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Guest Artist: Benjie Escobar

This seasons guest artist plane comes from our good friend and multi-talented Benjie Escobar. His work and artistic style reference an equally expansive collection of influences, including his hispanic heritage, lowrider bike culture, raves, streetwear, typography, and perhaps most importantly pizza!

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Savannah K. for Benny Gold

You may recall our night out with the stunning Santa Cruz based model Savannah K. from a few seasons back. Savannah has always been down for the Benny Gold brand long before she blew up on Instagram with 214k plus followers. We were lucky enough recently to get her back for a stroll through the city and...

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Happy Hour Key (Good Worth x Benny Gold)

It's 5 o'clock somewhere! Our happy hour key isn't only a customizable key, but we've also added a bottle opener to the top to add more function to our collaboration with the awesome accessory brand Good Worth & Co who specializes in cheeky novelty items and trinkets.

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