Potrero Collection Look Book

Spring is here, the days are longer and temperatures are ideal for being outdoors. It's our favorite time of year. Spring sparks ideas of rebirth, rejuvenation, renewal, resurrection and regrowth. Everyone knows the old motto "work hard, play hard", and that works for some — but not for us. When you do what you love...

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Spring Collection Release event

Thank you to everyone who recently attended the release party for our Spring “Potrero” collection at our SF boutique—it was a great time and I really appreciate all your support. If you haven’t yet had the chance to visit our boutique to check out the new collection it is also now available in our online store.

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Potrero Collection now available online

Our Spring Potrero Collection is now available in our online shop. | All online orders $100 or over are shipped free within the US.

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Spring Collection Release Party

Come celebrate the release of our Spring 15 collection this Friday April 3rd. 5-8pm Free Beer / Vacation Vibes. 3169 16th Street - San Francisco, CA

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Spring Cleaning

Our spring collection is almost here, but there is still time to pick up our past season at 50% off in our online store only. Our talented photographer friend Clinton Perry highlighted some of the pieces giving it a spring vibe. This is the last week for our end of season 50% off sale. Head to our online store before it's too late!

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The Costs of Starting a Fashion Brand

Job security, steady income, foreseeable career path, savings, what do these all have in common? They are all just a few of the sacrifices one can expect when starting their own brand. The daunting task of giving everything up and starting your own label holds many risks, but the rewards can provide you with...

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Last day of our 50% off sale in our sf boutique

This is the last day that our End of Season 50% Off Sale will be in our SF flagship boutique. Don't miss out – stop by: 3169 16th Street San Francisco, Ca to take advantage of the sale before it's too late! If you can't make it to our the sale is going on in our online store also.

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raw denim

Worn in raw denim is a thing of beauty. Every rip, fade and repair makes the denim unique to you. Our gold standard denim is meant to be worn, loved and abused by you. Pick up a pair from our online shop here and start breaking them in. This is the first time that our denim has ever been...

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Screaming Hand 30th Anniversary Show

I am honored to be included in the Screaming Hand 30th Anniversary Show. Here is a sneak peek of my submission - thanks Jim Phillips and NHS for inviting me to be a part of the show along with so many amazing artists that I have looked up to my entire career. The show will debut in LA later this year...

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double page Complex feature

Thank you Complex Magazine for the double page feature for our latest project with G-Shock. You can pick up a copy at your local newsstand or come by our SF store (3169 16th Street). We have a few copies of the magazine in-stock.

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