Since putting the Benny Gold Brand on hold a few years ago the question I constantly get is when I am bringing it back and if there will ever be new products again. With every inquiry received from someone who misses the brand, I always had an excuse for why I wasn't making anything anymore. We all tell ourselves some form of excuses as to why we are not doing what we should be doing. We self-sabotage ourselves. The longer we wait the possibility of us doing anything fades. Time waits for no one.
DON'T CALL IT A COMEBACK
I had to give myself time to miss my brand to find inspiration again. I didn't want to make stuff just for the sake of making stuff. The first new release in four years needed a real purpose, and I found it in a conversation over Instagram. I realized that I wasn't following my own advice. That I was talking a different walk. And that time waits for no one.
WHY A PRE-ORDER?
I’m bringing the Benny Gold brand back with full creative control. I’m no longer focused on production numbers or sales reports. Just the brand, the stories, and the designs. This shirt is a pre-order to alleviate some of the planning and allows me to focus on what I’m best at. Once the pre-books are closed, production kicks into gear your order gets shipped out.
My first shirt offering is unique, and it tells a story that’s been four years in the making. The printing process was crucial for that: Opportunities pass when we hide in the shadow of our excuses, so this shirt’s entire graphic is only revealed when the wearer steps into the sun’s light. There is no time like the present to make a start and turn your dreams into reality!