I always figured that the people paying attention to what we are doing are involved in streetwear and skateboarding in some way. Never in a million years would I have imagined that our audience is larger then our community. Our reach is definitely larger then we think. The Benny Gold brand has been showing up in the most unusual places lately…
On italian TV:

On the GQ Magazines site. Even thou they used a picture from our old store location. I guess you can’t win them all:
And.. the strangest of all is in a Forbes Magazine feature. They used the Benny Gold brand as an example in one of their articles. How insane is that? Next I just have to figure out how to get into their fortune 500 club.

The sky is the limit and the world is watching what our community is doing. We really have an opportunity to help our scene and interests grow in the right directions.










Stoked that you found the Forbes piece interesting – I am rolling a follow-up series with publishers & retailers about the model. Would you be interested in sitting down for a 20 min interview?