The original sign, from our first store location has a new life hanging above the Benny Gold Hangar. It’s cutty, hard to find and it’s for those who know…

The collection of drawings by Ferris Plock that is hanging in our SF store is amazing! Here is a small look at the collection. You have to stop by our store to see the rest!

Thank you Ferris for the great show!

Ferris also released the video Fingered for the event that he produced with animator Jim Dirschberger.

Our online only sale ends this Friday!

We will be releasing the new season online this friday and all the current product will be gone for good. This is your last chance to pick up anything that you might have missed from our Shotwell Collection at 50% Off!

Visit our online store here and wish us luck as we get ready to release our new collection.

Thank you to everyone that came out to celebrate with us Friday for our Guerrero Collection release and Ferris Plock art opening! It was a packed house full of great people and good times!

My father was in town visiting. He hung out and drank beer till we closed the doors!

In-store exclusive collab shirt commemorating Ferris Plock’s show. This shirt is produced in a very limited quantities and only available in our SF retail store.

Oudalay holding the shop down!

Ferris’s art show is not to be missed! I love the community space we created to house amazing shows like this without crowding the store.

My daughter Rumi is a party animal.

Thanks for the fun times! Photos: Derek Macario

Come party with us this Friday to celebrate the release of our new season and Ferris Plock art show. 7 – 10pm at our flagship store: 3169 16th Street. See you then!

Our friends over at MashKulture shot a really cool lookbook of a daily commute through the Budapest’s subways. The lookbook features some of this seasons standout pieces like our chambray cloud paisley camp hat, hunting club series and Ferris Plock guest glider.

This collection is now available in our flagship store and will be in our online shop very soon.

Photos: Barnie / MashKulture

How did we get here? Thats a common question we get from brands that are just starting out. Most people want to know how to get your stuff out “there”. We are in the middle of shipping our new season to our wholesale accounts. The Benny Gold family of stores has grown to over 200 accounts worldwide that we deal with directly, not including our international distributors. So, how did we get to where we are? The answer is easy – just start. Start small and put out a sticker, make a shirt and become friends with your local store. Give your shirt and stickers to your local shop and see where it goes from there. You never know where it will take you. I never imagined a warehouse filled with store orders going out…

Good luck!

After work slappy hour has been a common occurrence outside the warehouse lately. It’s a nice way to blow off some steam, drink some beer and mess around on the waxed curb out front of the warehouse after long days of shipping. It’s a blessing to be able to work around like minded people with similar interests! Everyone who works with us is considered family, so I guess these slappy hours are family gatherings.

The curb still needs to be broken in.. but it moves with a little love.

Jason Roque has snaps.

Levi is tired from chasing skateboards and drinking all the spilled beer he can find.

Bellied up to the bar.

We produced a very limited run of duck canvas jeans exclusively for our SF retail store. There are only 14 pairs made. Get to the store fast! We open at noon: 3169 16th Street San Francisco.

Brown label

I ditched work the other day to go skating with the newest addition to our growing team and solid friend Oudalay. You can find Oudalay at our shop or helping out at the warehouse most days. Welcome to the family!

Did I mention that Oudaley rips? Big boneless thruster on a super slippery bank.

I was stoked to get this frontside 5.0 grind on the escalator. After I landed this Oudalay murdered this obstacle.

Thanks for the photos Sean! Let’s do it again soon! Works for jerks!