The identity of the Benny Gold brand is less about the actual mark itself — its about the symbolism and how that message resinates with our customers. Kind of ironic coming from someone who made a career and name for himself designing logos.

Over the years I have really enjoyed exploring the paper plane icon and working it into the details of our products and designs. I hope that you enjoy finding it as much as I do hiding it!


Our icon worked into the insanely popular native print

Pyramid shaped all seeing eye – knowledge is golden!

Camp16 teepee can take off any second

The comradery of a team rolled into a paper plane shaped football

UFO paper plane sighting over SF

Piercing a classic beer label

In life and design I never want to get complacent and stop progressing. Having an ever evolving logo and brand keeps a constant challenge to myself to continue to grow – stay gold!

This entry was posted on Tuesday, June 26th, 2012 at 4:17 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.