The identity of the Benny Gold brand is less about the actual mark itself — its about the symbolism and how that message resinates with our customers. Kind of ironic coming from someone who made a career and name for himself designing logos.
Over the years I have really enjoyed exploring the paper plane icon and working it into the details of our products and designs. I hope that you enjoy finding it as much as I do hiding it!
Our icon worked into the insanely popular native print