We produced a very limited run of duck canvas jeans exclusively for our SF retail store. There are only 14 pairs made. Get to the store fast! We open at noon: 3169 16th Street San Francisco.

Brown label

I ditched work the other day to go skating with the newest addition to our growing team and solid friend Oudalay. You can find Oudalay at our shop or helping out at the warehouse most days. Welcome to the family!

Did I mention that Oudaley rips? Big boneless thruster on a super slippery bank.

I was stoked to get this frontside 5.0 grind on the escalator. After I landed this Oudalay murdered this obstacle.

Thanks for the photos Sean! Let’s do it again soon! Works for jerks!

This is a friendly reminder that our 50% OFF Sale is going on in our online store now. Sizes and colors are going fast so do not wait! It will be your last chance to get current season goods – DON”T MISS IT!

Once our new designs drop online this sale ends! Visit our online store here to take advantage of the sale!

Our new season titled the Guerrero Collection is now available in our SF retail store before anywhere else. It is not even online yet. Here is a sneak peek of the collection. We are very proud of it and stoked to get it on our shelves!

T-shirt wall fully stocked with new designs.

Our guest artist glider this season is from Ferris Plock who also has an amazing art show hanging in the shop.

Making waves..

This season is the first time that we created a custom fabric for our cut & sew.

Sock wall

Everyones favorite french bulldog Levi makes an appearance in our hunting club series where he is put into situations that he can only dream about.

The collection will be available through all our great retailers in the next coming weeks… until then visit us at: 3169 16th Street San Francisco, Ca to get it before anyone else has it.

Tomorrow (Saturday May 11th) the Mission District of San Francisco will be hosting a sidewalk sale. We will be participating and offering $10 shirts and hats from 12 – 4pm (cash only).

Come visit us: 3169 16th St. SF, Ca to take advantage of a 1 day sale.

We are in the process of getting our new season on the shelves. Until then we marked down our ONLINE STORE TO 50% OFF.

It is your last chance to get our current season. Don’t miss out!

New product has been flooding our warehouse daily. Our entire team has been counting the product, organizing it on our warehouse shelves and packing it back up to get shipped to all the great stores that stock and support the brand.

Custom patterns on patterns. Our dog Levi has become the brands mascot over the years. We thought it would be a fun play on the popular hunting themes to put him in situations he can only dream about. A french bulldog hunting is a funny thought.

Locally made cut and sew

Some of our socks came back from the dye house without being packaged, so we jumped in and hand applied hundreds of sock wraps.

We will be turning the store this friday with all new product. Come by and check it out! Until then we will be digging our selves out from under all these boxes.

Photos: Oudalay Philavanh

One of the most frequent asked questions that I get is about sponsorship from skateboards, musicians, dancers and DJ’s. Honestly there is no official teams associated with the Benny Gold brand — just a bunch of like minded people down to support. We have been fortunate to receive endorsements form celebrities to the local ripper at the skate spot. Nolan is that local ripper that you see at your favorite skate spot. When I first met Nolan he was already wearing a Benny Gold shirt and skating really well. As we became friends I started flowing him product. Here are a few pics of him skating the streets of LA and trick from a edit that he is working on. Thanks for all the support Nolan!

If you support what we are doing we will support you. It’s that simple. Tag us on instagram, send us pictures of you wearing the product. We want to see it!

We have some really cool custom pieces coming out with our new collection that we are extremely excited about. Wish us luck as we get everything for a next weeks release.

We have been fortunate enough to get a good amount of press coverage around the brand. Most of the press that we get is mostly online, blog based coverage. It was a pleasant surprise when a printed copy of Australian Acclaim Magazine showed up with a really nice article on our upcoming collaboration with Jansport and Pendleton. It’s nice to see that print is not dead!